Women Over 40 Are One of Gaming’s Biggest Audiences. You Would Never Know It From the Marketing.
The average video game player is 41 years old, and nearly half of players are women. Those figures come from a 2025 survey by the Entertainment Software Association (ESA) of 24,216 weekly players across 21 countries. Yet game advertising still centers young men. This article sets out what the public data shows about older women … Read more